Locally owned and operated. Super premium ice cream for 50 years. In 1962, Chuck Senior and Nancy Deadman opened the doors to their Chocolate House Candy and Ice Cream store. They began with 19 flavors of their homemade super-premium ice cream. The thought was that they could make their candies and a bit of ice cream to be content. As their ice cream gained in popularity in the Madison area, they began selling to local restaurants. Soon the ice cream portion became the main focus of their business. At that time, the name became Chocolate Shoppe Ice Cream. In 1976, their eldest son, Chuck Junior along with his wife, Jacque, came back to Madison and wanted to continue the business' growth and development. Chocolate Shoppe Ice Cream manufacturing then moved to its current location at 2221 Daniels St. Dave Deadman, the youngest son, came back to the company in the early 90's. He helped give a new image to Chocolate Shoppe Ice Cream with a new logo and a boost to get the company where it is today. Now Chocolate Shoppe Ice Cream is run by Chuck Junior and Dave under the watchful eye of their father, Chuck Senior. They currently own and operate three retail stores in Madison as well as the manufacturing plant where they manufacture the 110 flavors of super-premium ice cream! Nutritional Information: Don't even ask. This is the best ice cream made in Wisconsin, and it tastes so good because it has gobs of rich Wisconsin cream, tons of real ingredients for boat-loads of luscious flavors. That means it's not low-fat, low-calorie or low-anything, and that's why everyone loves it. You want nutrition, eat carrots.