Portent Inc

Review

I met Ian Lurie at a marketing conference back in 2001. What struck me the most was his intelligent, commonsensical way of explaining how marketing works on the Internet, rather than how the Internet works for marketing. This is a key distinction: You see, Ian is not a techie. He is a marketing dude. Everything that he has created--from the Portent agency to the Conversation Marketing methodology they use--is directed at audience conversion. If you want sales, votes or compliance, Ian and his team know how to zoom in with their white hats and market t

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