Zoup!

About

Zoup! began in 1997 as an idea the company’s founders pondered as they were building their first soup-related business together. That original company, which manufactured and distributed wholesale soup and spice products, gave the partners kitchen-door access to top chefs and managers at hundreds of restaurants. And, it gave them the chance to confirm what they suspected all along First, that good soup, really good soup, was hard to find. Second, that soup has powerful intangible qualities that elicit feelings of comfort, warmth and well-being for many people. And, finally, that there was a strong demand in the marketplace for the kind of authentic, hand-crafted, fresh soups that customers love to eat, but seldom cook for themselves. Inspired by their findings and passion for soup, the founders teamed up with a talented chef who understood their aspirations and believed in the strength of their concept. Then, they devised a careful trial-and-error process that involved hundreds of recipes, and weekly focus group tastings in which scores of participants completed formal evaluations of each potential recipe