Wright Brothers, Inc.

About

Wright Brothers, Inc. was founded by brothers Casey and Corey Wright in 2005. In 2004, their parents (Ed and Angie Wright), top-producing Realtors in Mission Viejo, California, asked the brothers to spend their summer break designing an email marketing program that could be deployed as a replacement to the expensive print marketing campaigns that were the norm within the industry at the time. A few weeks later, the brothers launched a simple email program that delivered relevant content to past and prospective clients. Within a few months, Ed and Angie’s response rates and production soared. Soon, other agents began to take notice, and the brothers were inundated with requests to set up similar programs for other agents. In February of 2005, Casey and Corey formalized their product offering and officially founded Wright Brothers, Inc. In 2009, the brothers were asked by a Keller Williams office manager in the Los Angeles area to create an email program that could be used to attract new agent recruits to the rapidly growing market center. After some lengthy internal discussions and several rounds of prototypes, the brothers decided to shift gears and instead pitched a regularly updated website with multi-layered lead generation from online job boards, SEO, and social networking. On January 1st, 2010, REDcareers was officially launched. In just three short years, REDcareers has generated over 250,000 leads for 370 market centers, and is now the #1 source of online leads for Keller Williams Realty International. In the wake of their success with REDcareers, the brothers decided to embark on their most ambitious mission to date—reinventing the Realtor website. At the time, most agent websites consisted of little more than a couple pages of static content and the ability to search for local homes through a substandard IDX solution. Wright Brothers, Inc., now equipped with some of the most talented designers, developers, and coders in the world, created WingWire—the first ever website that writes itself. Each week, new, custom blog articles are automatically delivered to the agent’s site, sent out as an e-newsletter, and posted as status updates to the agent’s social networking pages. Additionally, WingWire sites contain the most sophisticated array of market data, MLS listings, and area information available to Realtors today. On May 31st, 2011, WingWire was officially launched as a free, automatic upgrade to all existing email program clients. Since then, WingWire has exploded in popularity and functionality, and is now the preferred website solution for hundreds of brokerages and agents throughout the country.