Downtown Mainstreet Inc. connects you to over 200 amazing and unique businesses in our historic, riverside town. We are proud to promote and raise public awareness of shopping local and supporting the merchants here who help keep our community strong. Our downtown hosts over 8 annual events including merchant open houses and shopping events, art walks and family friendly kid events. Click on our website to keep current with all that is happening. Look. Live. Love. Downtown La Crosse. Downtown Mainstreet Inc. (DMI) was created in 1990 to oversee, coordinate and facilitate the revitalization of La Crosse's central business district. DMI is a private, non-profit organization founded by businesses and financial institutions to help maintain the downtown district's role as the center of the Coulee Region The organization works to enhance, revitalize, and redevelop La Crosse's CBD through the elements of organization, design, promotion and economic restructuring. Director Tim Kabat currently coordinates with over 200 DMI member and sponsor businesses to keep Downtown La Crosse a vibrant and fresh place to shop, dine, and spend time with family and friends. From morning to night, the Downtown is abuzz with activity. Help us make our Downtown your Downtown. Contact us at downtownmainstreet@centurytel.net . Your participation is what keeps our Downtown strong.